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Etihad Airways has signed a 12 month extension to its sponsorship of the Gaelic Athletic Association (GAA) Hurling All Ireland Senior Championship as the official sponsor and airline.
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The GAA was first signed in March 2008 and the partnership has been highly successful with Abu Dhabi hosting the MDonnelly Inter-Provincial Hurling Championship last year between Leinster and Connacht.
Etihad also won the European Sponsorship of the year award in the Business to Consumer category for its marketing activity during the first year of the deal. These initiatives included the “Best Club Under the Sun” competition which saw clubs battle to win a pre-season training camp in Abu Dhabi.
Etihad has developed a close relationship with the GAA during the last two years and are delighted to extend the deal for another year. The partnership covers many areas of this exciting sport, from grassroots hurling right up to senior level which resonates with communities from across Ireland.
The hugely popular “Best Club Under the Sun” competition takes place via the specially created Etihad website, www.etihadgaa.ie. In order to win the competition, clubs have to showcase the various community initiatives they are involved in and why they should be considered the “Best Club Under The Sun”.
In the first year of the competition Portumna from Galway won the title taking the majority of the 65,000 votes and this year Lucan Sarsfields from Dublin came top taking 57 per cent of the 215,000 votes cast.
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